CHASE’S GREATEST CASHBACKERS OF ALL TIME

This was the biggest big boy 360 campaign I've ever worked on. Originally the team was briefed in the summer of 2024, I was brought in September after months of concepting to throw my hat in creatively, and somehow by December we were able to sell in a concept that kept evolving. We ended up shooting all the commercials, social, digital out of homes both static and motion in a 1 day shoot at a high school just outside of San Francisco where Stephen Curry is considered a GOD-- there could be a case study about that shoot and how to not only pull it off but also how to keep in check thousands of 14-18 year old fans lurking-- then just went at it on post for next 2-months. Could've not been the proudest of this, was really able to stretch my muscles doing it and there you go. 

The client had done 2 years prior a basketball campaign that was good but the ask with this was how to make it better? How to make it more basketball true? How to make it something that basketball fans would want to interact with, share, and talk about it? And we went on to make a campaign about the greatest game of pickup basketball with 3 of the greatest in their own lane and figure out amongst them 3 who is the greatest cashbacker of all time?  

To pull this off we had Roger Hoard as GCD, Bo MacDonald was the main writer of the spots that I worked closely with to bring this to life and had a mid-level team of Jared Blinderman and Buchun Jiang that we collaborated to bring it all to life amongst so many other people that came in during the process from pre all the way to post. 

So first we had our original 15 second teaser that Kevin Hart posted on his social channel on May 5th and then a week later premiered on TV during playoffs. 

Then a couple of weeks after that we had our full rollout which started with our two awesome :30s and their :15 cutdowns. 

And then we also had some OLVs. And yes I was in the editing bay a lot, in the coloring bay, so many bays. 

And here some social.... it was all over the place, IG/ Facebook, Threads, you name it. 

And here some static social post where we leaned in a on stat cards look and feel while still keeping true to Chase. Also having the opportunity to backseat direct our set photographer with this level of talent on lens was a 1 of 1 experience. Also did I say I think I'm taller than Stephen Curry? Can't shoot a 3 to save my life though, or layup, or play HORSE... 

On launch we got called out on AdWeek, Bustle and even had an interview on Access Hollywood where they spoke about the campaign. My mom saw it which was neat.