RED SOX TRUCK DAY
Every year the Red Sox in partnership with JetBlue takes down to Florida, for Spring Training, their equipment.
On “Truck Day” fans celebrate outside Fenway Park and sign the side of the truck to “send off”. For 2019 the theme was of “Winning Is In The Air” as the Sox had a record breaking winning streak that year.
Limited edition baseball cards were produced to celebrate not only their winning streak but also their winning history.
A series of ads were made to create awareness of that year’s event.
